Auchentoshan

Every drop of Auchentoshan whisky is triple distilled—because taking the extra time and effort makes all the difference. That same commitment to craft guided my approach to designing their website.

Using Auchentoshan’s existing brand assets—its bold typography, distinctive color palette, and striking photography—I crafted a digital experience that feels both authentic and forward-thinking. The design balances tradition with innovation, much like the whisky itself, ensuring that the brand’s unique personality shines through.

From a UX perspective, my focus was on creating engaging interactions that invite users to explore. Smooth transitions, dynamic content reveals, and intuitive navigation mirror the whisky’s easy-drinking yet complex character. The goal was to make every visit feel as inviting as a dram of Auchentoshan—welcoming, layered, and full of discovery.