I’m Emma Wood, a UI designer & UX specialist of 15+ years who loves crafting digital experiences that are as smooth as they are good-looking.

The back catalogue from 2010 and beyond

Featured projects

History

2005 - 2007

Lloyds TSB - Customer Experience Manager (perm role)

I was responsible for customer experience of Current Accounts online – the Bank’s largest product holding. I would proactively identify customer pain points online, produce recommendations for improvement and then manage that work through the change process. Usability was optimised throughout the online experience and was delivered in-line with brand and tone of voice guidelines.


2011

Rufus Leonard - Digital Designer (freelance)

British Gas website redesign

2007 - 2010

Digitas - Digital Designer (perm role)

Midweight designer responsible for conceptual thinking, design and user experience for businesses such as Nakheel and Shell as well as various P&G clients.
I often worked on projects as a UI/UX design hybrid creating wireframes on paper and proceeding straight to design; cutting down turnaround time on projects.

2011

AKQA - Digital Designer (freelance)

Volkswagen web build project

2010 - 2011

Zone - Digital Designer (perm role)

Worked with major brands such as Coca Cola, Dr. Pepper, Channel 4 Food and BT Vision on projects that ranged from large web builds, through to Facebook identity and games using both UI and UX skills.

2011 - 2012

LBi - Digital Designer (freelance)

Assisting various projects for British Telecom


2012

TimeOut - Digital Designer (freelance)

Part of the digital team re-designing the Time Out website and predominantly responsible for the ongoing UI/UX improvements for the existing Time Out London iPad app.

2013

AKQA - Digital Designer (freelance)

Part of the in-house team at BP working on the website redesign project for Castrol.com

2014 - Present

Bravand - Head of Creative (freelance)

I am responsible for all of Bravand's visual design and collaborate with our strategy and insight team on championing great UX for all projects. We work across a range of sectors including Charity / NFP, Education, Healthcare and Finance.